PM Collective - The ART of property management
The ART of property management with Ashleigh Goodchild is a leading platform supporting collaboration not competition through an online community and events throughout the year with one purpose: to create happier property managers. She creates connections for property managers looking to create momentum in their careers and personal life. Join Ashleigh and her guests as they discuss challenges, struggles, mental health, mindset and give advice to property managers and anyone in the industry. To get the support in your property management career, join our PM Collective Facebook and Instagram community.
PM Collective - The ART of property management
Podcasting for Business Growth
Tomás Fonseca from Icons of Real Estate shares how podcasting can transform your property management business by creating valuable content and building strategic relationships. We explore the frameworks that have helped over 70 real estate podcasts convert conversations into business opportunities.
• Building a podcast with two avenues of growth - content creation and relationship building
• Why vision and commitment are essential for podcast success
• The optimal podcasting frequency (weekly) and episode length (20-25 minutes)
• Why Tuesday-Thursday are the best days to release podcast episodes
• How to invite potential referral partners as guests to open business opportunities
• Recording a "bank" of episodes (3 months worth) before launching for consistency
• Repurposing podcast content for social media, blogs, newsletters and more
• Technical considerations including recording platforms and social media integration
• Using a podcast as a relationship funnel that converts to referrals and sales
If you're interested in learning more about podcast frameworks for your business, visit iconsofrealestate.com/podcast-framework or email Tomas at tomas@iconsofrealestate.com.
PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE
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All right, welcome to another episode, and we have something a little bit different than what we normally talk about, because our podcast, as you know, we're normally interviewing property managers and today we are having a chat to a guy named Tomas from Icons of Real Estate and we are talking everything about podcasting and how podcasting can help grow your business. So, tomas, welcome.
Speaker 2:Thank you, Ashley. I love when I'm introduced as something different. I always feel a little bit tropical. Thank you for having me.
Speaker 1:Excellent. Now why don't you just fill us in a little bit about who you are and what you've been doing and why you are now sort of doing what you're doing now?
Speaker 2:Yeah, so, as you said, my name is Tomás. I'm a Portuguese globetrotter. I'm currently based in Vietnam. That's why it was so easy to set up here with you in Australia. We're not so far apart and it's good for me to for once have a normal meeting in a normal time, because I usually work in the US and it needs to be all over the place either 5 am or 11 pm. So I appreciate this.
Speaker 2:And we built iConsult Real Estate not that long ago, so it's been three or four years since we've built it. It started as an education platform for real estate professionals that wanted to grow their business. So we're very addicted to growth and we don't care about all of the vanity metrics and nothing like that. What we care is putting money in people's pockets, and we started doingo and website development and all that, and we soon realized that, as much as seo is great and I can be on the podcast here talking all about seo and how it can benefit your business we understood that it wasn't quite the vehicle that we wanted to promote. And because seo, as you know, it only has long-term goals and we wanted something that has both short-term and long-term goals, we had our podcast at the time Icon's Real Estate Podcast that now you guys can check it out. It's pretty easy to find because we are good at SEO, but it's also because the podcast has more than 600 episodes.
Speaker 2:But we're using the podcast to grow our business. You know, our only source of leads and sales, it was through the podcast. So we said, like, why keep this to ourselves when we can share the framework and apply it to different industries, apply it to different roles in the real estate industry? So that's what we started doing. Then, two years ago, we started producing podcasts for real estate agents, investors, property managers. We're now counting on more than 70 podcasts under our network and we claim to be the number one real estate podcast network in the world. I think it's not a claim to be. I think we are. It's not like there's a lot of real estate podcast networks, but we are the biggest one and that's it actually. And I'm happy to be here to explain on how this can be a benefit, you know for, for the people in your audience, to maybe them having a podcast to help them grow their business yeah, amazing, it's.
Speaker 1:Um, I did a. I was guest on a podcast the other day and we were talking about social media content and I got asked what is the one piece of of social media content that, if I could only choose one piece, what would I choose? And I actually said it would be podcasts. For the pure reason that the repurposing out of a podcast for me is not just the recording that you and I are doing here, it's the snippets that I can pull out for you.
Speaker 1:It's the snippets I can pull out for me. It's the blog that I can write. It's the newsletter I can write. It's the whole video that you can use. There is just so much repurposing and I would go as far as saying that you could just do one podcast a month and probably repurpose it enough for a whole month of content. So that's why I don't do that, but if I wanted to, I could absolutely repurpose podcasts. So it is one of my favorite things. I think it's underutilized a little bit and I'm definitely seeing people make mistakes when they start saying, when they first say I'm going to do a podcast, there's a few mistakes that people are making. So I'm going to ask you some really simple questions for my pure selfish reasons, but I'm sure that they're going to help everyone else. So they might come across as a bit simple, but I know that people will be wondering. My first question is how often should people be doing podcasts? Like, is there an optimum amount? Weekly, daily, monthly? What does that look like?
Speaker 2:So it depends on the goals that you want to attach to the podcast, right? So there's a lot of reasons that podcasts fail. I like to point out two big ones which is commitment and vision. And although people think that it's the commitment part, oh yeah, I'm just not committed. And then people just, uh, they record a lot but then they don't post or they stop recording. Uh, for me, the biggest, the biggest hudder is really the vision. So if you, if you can attach the vision to the podcast, you can, then, you know, kind of play the numbers game and understand like sort of cadence of a podcast. You need to reach those goals Now there is a limit to it.
Speaker 2:You're not going to do a podcast, you're not going to release a podcast today. You're not CNN. So you need to be aware of the limitations of your audience attention as well. As much as even Joe Rogan right now, that is the number one guy in podcasts. Even if you would post one episode a day, people wouldn't be able to cut up to everything, right, and that's Joe Rogan, you know, people wouldn't be able to cut up to everything, right, and that's joe rogge. Um, so one a day is definitely not going to happen, um, and what I? The best cadence that I recommend is really like once a week, um, but this is for the release of the podcast. Now, in terms of recording, you should always work with with the bank, right? Because imagine, imagine, you win a voucher for a Mediterranean cruise for three months. You know you don't want to say, oh, I can't go Like I don't have episodes for next week. You want to work with the bank, so you also, it's less stressed and you can plan better with the promotion of the episode. So I would say, and you can plan better with the promotion of the episode. So I would.
Speaker 2:I would say that you can choose either either between releasing an episode once a week or for a less committed and less investment type of type of deal, you would do it bi-weekly, right? So it's kind of. And then the other option is once a month, right? Any, any cadence little than once a month uh tends to just uh, fade away. Uh, in the, in the, in the, in the space of that is, you know, the, the social media presence, right? So once a month you can do it.
Speaker 2:If you want to just keep it, keep it on the low key, bi-weekly, you'll be uh, so one every two weeks, you'll be, uh, handing out a little bit more of yourself, uh, and you'll be creating a little bit more of a routine of posting and, as you said, actually like the repurposing that you can do, um is amazing. Uh, I was even on everything that you said, you know social media snippets, newsletter, blog articles. I was even on a podcast the other day and then they invited me to be part of their book and say, hey, like I want to write a chapter of our episode. So, like now, episodes can even be, you know, repurposed into freaking book chapters. That's crazy, you know. And then, of course, weekly is you're really establishing yourself, as you know, a proper podcast, a proper, you know, source of media for your audience, and for me, it's what I always advise for people to have.
Speaker 1:Yeah, amazing. I agree, I think commitment for me is one of the biggest things that I had thought was a problem. Whenever anyone talks about wanting to start a podcast, I always say to them you should have a bank of like three months, I normally suggest at the very very start, so that you can just keep on, you know, just go through, record them as they come up, have three months worth and then launch your podcast so that you've got that buffer. I find I do mine weekly and sometimes that's even a struggle, and what I started doing was I started to not worry about the length of them. So generally I try to keep them around half an hour. But if I was really really stuck for a podcast and I just wanted to do a quick solo one, sometimes the solo ones might only be sort of nine or 10 minutes.
Speaker 1:In the past I probably wouldn't have posted them. But I have started using them as filler inners if I've needed to to keep up with the consistency. Using them as filler inners if I needed to to keep up with the consistency and I thought, oh, you know, 10 minutes isn't, isn't you know? Great, but it actually was. It's worked pretty well because even just those 10 minutes sometimes was enough for people just to have a little quick, little tip trick. Is there any from your point of view, like do you recommend an ideal length or a day of the week to post or anything like that? Because I'm not strategic, I just do it on a Monday. But is there something I should be putting more thought into?
Speaker 2:No, no, and it's okay to be yourself, and character sells more than strategy, okay, so usually just you being genuine sells better than all. So usually just you being genuine sells better than all of the other KPIs and keywords and this, and that, if you're good, you're good and you're going to get reward for that. Now, of course, the strategy comes to make sure that reward comes sooner. In terms of length, there is an optimal length of the episode which is between 20 and 25 minutes, okay, the reason being that it's long enough of a duration to, you know, obviously get people's attention, but it's not too long that people will be like I don't have time for this, you know, because you rather even, for example, someone has, you know, a 15 minute commute to their job, right, you rather them listening to two episodes of 25 minutes than one episode of 15 minutes, because then, if they're, then if they're preparing like a quick meal or, you know, frying some eggs, you know it's not going to last. You know 50 minutes, so that's where they can put. You know the 10 minute one, uh, or you know the 25 minute one.
Speaker 2:So our episodes we always, uh, uh, keep it at between 20, 25 minutes, obviously, if it's a special edition if it's a special guests, um, um or you know, if you're interviewing, you know, um, some. Uh, I think you're launching a course in June and you want to make it a little bit more of a special episode. You can take a little bit more time, but the optimal is between 20, 25 minutes. That's where you get people to actually click in the play button and if you get them to the end, it's already very good.
Speaker 2:In terms of the days of the week, it's technically and this is the strategy right, because you can create a culture around your podcast and you can be like, you know, like hey, sunday 6 pm, we're out. The thing is there's a couple of reasons why those days are not good. It's because there's a lot of cluster around the weekend, so usually the weekend is not good to post because there's already so much. Yes, it's when people are paying more attention, but there's too much going around and they're not looking out for a podcast release. The best that we found is to be between Tuesday, wednesday or Thursday, so one of these and the time it's actually.
Speaker 2:there's the theory and there's, like, my opinion. So the theory is that you should actually post your episode at 5 am, the reason being, if you post your episode at 5 am, you'll be one of the first episodes for whoever is on the discovery part of Apple Podcasts or Spotify, or whoever your subscribers and you're going to be. Your episode is going to come up as the suggested. Uh, listen, okay. Uh, now, like, putting an episode at 5 am of course depends on your audience as well, you know, but I'll not always work out right and I would say it's either early morning or late afternoon, right? So that's, uh, that's how we post our episodes. We do a little bit of A-B testing between those we used to post every day of the week, because we kind of run a high-producing podcast ourselves, but everything that we do with our clients it's only once a week and it's always either on tuesday, wednesday or thursday yeah, okay, good to know the vision I just want to touch on.
Speaker 1:I don't personally have a vision for pm collective podcasts. I just do them because I like people. I guess if the vision would be that there I also call it host coffee and conversations which are around Australia, which are physical, in-person catch-ups, and there are people that are unable to attend those, so I guess the vision for these podcasts is to let people that can't make those in-person catch-ups still listen to those conversations online. There are also people out there that may not be, I don't know. Maybe their boss doesn't let them come out to those catch-ups or maybe they are working in a solo office on their own. So this is a way that they can still feel like they're in the industry and can listen to those.
Speaker 1:I don't know if that's a vision or not, but I guess that is the purpose. But there's not any sales link to my podcast or anything like that. They're not here for another purpose. For real estate agents that have a podcast, then their plan and their vision would be to get more clients and bring in more new business into their doors. So how could they track that? So they're doing the podcast, they're going out to their market? Is it just a matter of asking people where did you hear about us when they come on? Is there any other metrics that I'm completely missing out on?
Speaker 2:No, no, no. You're touching a point that is really relevant in terms of, like, sometimes finding the source of a lead, because it is really hard to track leads that come from content, right, either you have a very tight funnel, for example on the podcast. Then you have a link that people can sign up and you try, okay, these people coming from the podcast, and now okay, this is a lead, and then I close that lead. I know it came from the podcast, but it happens a lot that people listen to the podcast, you know, and they've been listening to the podcast for months and months, because that's what we work as well on is on creating authority, uh, and then they call you and then they even don't remember where they first heard about you and and you don't ask, so like you never, you never can attach that piece of business to the podcast. Now, we're okay with that, uh, because I like to take, uh, whatever we get from the content as extra. So whatever happens from the content, whatever happens from the exposure for the promotion, is extra for us. So we actually don't track it too much. That's why I was saying we don't care too much about the vanity metrics, because if you had a podcast with 10 000 views and that brought to you two sales. And then you have the other podcast that has 50 views, that brought you five sales. Like which one would you prefer? You know, like the one that gets you more sales? Um, unless, unless you have a very big ego and you only care about views and not sales. But but we care more about sales and the way that we track is on the other avenue of business, right? So we see podcast growth as two avenues of growing.
Speaker 2:Okay, the first one is the content, and it's the easiest one to understand, and you understand it yourself, ashton, because you have a podcast. The other one is through the building of relationships, and this is where we use the podcast as sort of a relationship funnel that we're creating high value relationships that will be translated into business. This can be, for example, connecting with referral partners. So we have our real estate agents and this can happen. The same thing for property managers. In the same way, connect with potential referral partners. They invite them to the podcast. For example, ashley, I'm probably not going to give you any referral for Australian property, australia, for australian property. Sorry about that. Uh, if I, if I have, I will, uh. But, for example, if I would be a potential referral partner for you, you would have me on the podcast. And right now we're creating a relationship here, we're humanizing, humanizing our conversation, and it will then open uh, open the floor for that type of business to happen.
Speaker 2:So we've had multiple case studies of because this is our framework, we put the podcast funnel like this that they come to the podcast and then they provide a referral to our client. There was even one that the podcast was not even out. She was just recording the first few episodes and then she texted me and was like hey, tomas, I recorded my third episode last week. She called me today saying that she wanted to refer me business and it was a multimillion dollar deal. So this happens with, you know, pretty much every single person that we work with, because it's it's a numbers game. It might not happen in the first month or the second month, but it's it's a numbers game. We have 52 weeks right in a in a year, if we're, if we're doing the cadence that that you're, ashley, which is one a week, which is reasonable, we're talking about 52 individuals, right, and I always say that a relationship can even be worth $2 or $2 million, and if you treat those 52 like they're worth $2 million, it's not so crazy to think that one or two or three or four might be actually worth that. So we play around that and that's where we can attach the results directly into the podcast because, like, oh, the guests that give you a referral, it came from the podcast.
Speaker 2:We do the same as well for investors as well. So it's very easy for capital raising, I would imagine. You know, for property managers as well, it's good to have connections with investors. So, for example, if you want to, there's this investor, john Smith, in your city and you've been dripping them on LinkedIn. Nobody checks LinkedIn messages. You've been trying to call them. You don't get past the assistant. What about? Instead of trying to interrupt them, what about you offer something of value first, right. So this is more in addition of like giving, giving, giving without expecting nothing back, and then, when you're in, the middle of it.
Speaker 2:You're already embracing that relationship. So you invite that investor to the podcast and it's not like you say, oh, I only invited you because I wanted to do business with you. Of course, you're not supposed to say that. You're supposed to be genuine and just create content with the investor and then it's just going to play out because as much more as you give to someone, the more vulnerable that person will be to give back to you. Okay, this is simple, uh, human psychology. As you give compliments, people open up to you. So that's, that's how we track the results and how we, how we push podcasts forward yeah.
Speaker 1:So that's definitely something that people should consider when starting. I have seen a few agencies start a podcast, but what they do is they tend to just have conversations with themselves and you know someone in their team and they go around and interview and do the podcast with different team members as well, potentially thinking a little bit more strategically, like what you said, which is use that as a BDM tool to reach out to connections and focus on those conversations. Just as you would call up a client, a referring partner, and just say, oh hey, can we have a quick chat about this? Just all you're doing is recording it and sticking it on a podcast. So you're sort of probably all having conversations in your day-to-day. Think about how you could repurpose those conversations into the form of a podcast. And then there's a mutual benefit.
Speaker 1:With my podcast. What I started doing is I could see that there were some people that were having trouble with content and video and doing all that. So every now and then I do a stint and I've just finished doing it where I invite people to come onto the podcast, but in the studio. So I say to them come to the studio for half an hour, I'll pay for all the recording and all of that and I'll provide you with your own video as a guest and the snippets that you can use for your social media. So the guest gets that out of the podcast, I get my bit out of the podcast, plus I get the podcast because it is sometimes hard to think of ideas every week, um, so it's a bit of a win-win for everybody. So I can't afford to do that like all the time because obviously you're paying for a studio and stuff like that.
Speaker 1:But it is good to do that, you know, a couple of times a year and to have a set of professionally recorded ones where the guests get something out of it as well. So I've done that and that works out quite nicely, and I guess that's how you could potentially get those referring partners in. You could, I mean, if you wanted to, again, thinking outside the square, you could potentially have, you know, ask the referring partner if there was someone you were going to do it ongoing with to say, listen, did you want to do it in a studio? And split the cost so that we've each got our own content as well video snippets. That could potentially work. So there's lots of different ideas where there's a joint purpose from it.
Speaker 2:And even just considering talking about costs and all. That's why I always think that you should have a vision upon it, because everything in your business needs to have ROI return on investment and you need to understand okay, the podcast cost me this, what do I get in return? That's why I mean about the vision. And, in terms of the cost of the studio, there's also the possibility of sponsorships, right? So getting podcast sponsors nowadays is not that hard. All right, even of a minimal sponsorship that, for example, will just help you. It's not going to make you rich, but it's going to help you pay for the studio for that episode, right? It's more like hey, do you want to sponsor this episode? You help me with the cost. I give you X, y, z, right. There's always these creative ideas that you can as more people that you bring into the party.
Speaker 2:Less costs for you and more benefit. As simple as that.
Speaker 1:Yeah, absolutely. And again, just knowing exactly who your audience is going to be so you can align those sponsors.
Speaker 2:So there's that benefit for them Exactly.
Speaker 1:What is your favourite platform to use? I've used Lisbon and I currently use Buzzsprout. Are you using something different that I don't know about? What platform do you use?
Speaker 2:So you're talking about the syndication, the syndication part or the recording? I think so.
Speaker 1:I don't know the fancy word where I upload it and then it sends it off to Spotify. You put it there and then it's magic.
Speaker 2:Yeah we use Spotify for podcasters, yeah, for podcasters. So it's just what we think of is the most user-friendly one. I'm usually not the more technical guy, no, but we use Spotify for podcasters. The initial setup tends to be a little bit techie, right, but it is nowadays in the age of information. You know, youtube, blog articles will help you get through there and then, as you said, once it's launched, it's pretty easy to set up because, basically, so for your audience understands that we're not posting one episode in every single platform. So what we do is we post in one platform, which is a syndication platform, and then it gets distributed to multiple channels, right To Apple Podcasts, to Amazon Music, google Podcasts, pocket Casts, so on and so forth. Then the YouTube. You need to post it separately because you need to put the video in all.
Speaker 2:In terms of recording software, we're now doing it on Zoom, which is completely fine as it's already a work tool that we have, right, so it's not like we need to add another tool or add another expense. I recommend using Riverside FM. It's just they kind of have the monopoly on this, but they're pretty good at what they do. You can record in 4K. Basically, it records two local files, so one local file on my side and one local file on your side, and then it gets uploaded to the cloud. What is happening right now in Zoom? You're recording on your side, so if there's a malconnection here, if there's a little tornado going around, the sound will stop on your side, whereas in Riverside, if I continue talking, my file will be okay, right, because it's a local file, I'm being recorded. My file will be okay, right, because it's a local file, I'm being recorded, so it gets. It's a little bit better in terms of the recording features, right, but again, if you already have Zoom Premium, I would stick to Zoom.
Speaker 2:But if you don't have Zoom Premium, I'll just do Riverside. It's like $20 a month, something like that.
Speaker 1:Okay, awesome. And do you have any of your clients where they have a separate Instagram, for example, separate Instagram for just the podcast and then a separate one for their business, or are most people combining the two together?
Speaker 2:Yeah. So with the people that I work with, which I uh. It's again same thing for uh property managers as well. Sometimes you have your, your personal instagram, right, uh, that you want to put, you know, the pictures with the family and the pictures with going to the concerts, and and you want to leave the property managing uh business on the side, right? So for what happens with real estate agents, most of the time is that they combine the both, which they should do, all right, because real estate agents are they're basically they rely on human connections right, and they need to show people that. You know, I take my kid to baseball. Oh, I bought this cookie from the scout, you know. So they need to show that as well. So it's very common that they combine the both and then they may have, if they have a team, or if they have like a big team or a business on the side, then they create that Instagram.
Speaker 2:Growing a social media account is already hard. So if you're trying to then create a separate one for the podcast, like you're not, you're now trying to grow, of course, your personal you're not really trying to grow, but you have your personal, then you try to grow the business one. Then you try to go to the podcast. The best that you can do is try to combine whatever makes sense for you. It's trying to combine the podcast into your personal right. For example, if I would have even an individual podcast myself, you know like my personal Instagram is really just, you know, about traveling and fun it wouldn't make sense to then stop promoting a podcast there.
Speaker 2:But we have our business Instagram, we don't have icons of real estate and then we have the icons of real estate podcast. No, we have icons of real estate and we have the podcast there. So I recommend that you stick the podcast to whatever platform that you already have. If, for example, you don't have one that fits, fits. Yes, create a separate entity for the podcast. We do have some clients that have this. Uh, for example, we have this, we have this podcast that is, it's called momentum in real estate and it's two agents uh, two agents doing the podcast right. So it wouldn't make sense to be promoting just one account. So what they did? They created a joint account right for the podcast. But in all of the other scenarios, I would propose to keep it under your business profile or, if you move a lot of your personal into the business, have it in your personal as well yeah, okay, yeah, I put mine depending on what snippets I bring out, whether it's relevant for um business, like business so co, or whether it's relevant for pm, collective audience or personal.
Speaker 1:So I sort of mix it around with whatever I think that little snippet's from, and just if we could just finish off with you sort of giving a bit of a plug about your business, like if someone wants to do a podcast but doesn't want to physically do it themselves and needs someone to help them be accountable and help run it, is that a service that you can help with and can you talk through what would be involved with that?
Speaker 2:Yeah, yeah, of course. So that's what we do for a living, besides being happy and all but everything that we're talking here. Ashley, there's a lot of technicalities, right? For example, one of the biggest interests is trying to find guests for your podcast. Trying to find guests consistently for your podcast. If you're running once a week, it's not that easy. Sometimes it's not even that easy for us. Imagine you're doing it for yourself.
Speaker 2:So, in terms of inviting guests, editing the podcast, repurposing the podcast, coordinating everything for the promotion of the episode, releasing the episode, posting it on your social media, repurposing that to SEO, optimize articles, helping you with sponsorships and all that and, of course, creating a whole strategy that will help you grow your business, that's what we do. The only thing that people need to do that we cannot do for them is be themselves and be the host. So you cannot expect like, oh, but I want to have a podcast, but I don't want to host. It's like AI hasn't evolved enough for us to deliver that service, so you would have to host a podcast. That's the only thing that you need to do, and we can take care of the rest.
Speaker 2:What I recommend people that are, you know, slightly interested with this conversation that it can either send me an email and we can set up a chat. My email is Tomas at IconsOfRealEstatecom that's T-O-M-A-S. Pretty easy. Or they can go to our website, iconsofrealestatecom that's T-O-M-A-S. Pretty easy. Or they can go to our website, iconsofrealestatecom. Again, our SEO is okay, so you'll find us straight away.
Speaker 2:We're actually a nationwide company. We work with clients from all over the place, even in Europe, south Africa, and we used to work with some in Australia as well, but mostly are in the US, but our CEO is actually Australian, so you'll be very happy to hear from you guys. And, yeah, you go on the website. Everything is there. If you want to go straight for what I could offer you from our conversation today, I basically developed five PDFs. It's basically to showing you how to launch your podcast and what value can the podcast have for your business. So for you to get those frameworks, you just need to go to iconsofrealestatecom slash podcast dash framework and then you can find the frameworks there. Right, and I'm all open to having conversations. I'm actually one of those guys, one of those rare guys that watch their email, so you won't be missed.
Speaker 1:Amazing. I was just thinking it's not going to be far off AI being able to have like my head, but you host for me and somehow AI is my face. It's not far off.
Speaker 2:We'll be ready. We'll be ready for that. We already have a bunch of hosts lined up. We'll be ready for that. I think there's already some tools. I don't know if you saw this. It got really got really really trendy. There was even a podcast ai podcast host. So that happened. Um, but it was um, it was only audio right. So the video is still is still in works, but it will.
Speaker 2:As it's not, it's not going to be that far no, it's only maybe we're only maybe a few, a few months apart, where, when that will be possible, yeah, absolutely, um, amazing.
Speaker 1:That's really, really wonderful. It's just good just to get those little bit of insights, because I know podcasts is one of those things that people actually don't know even where to start, so I think that that will be incredibly helpful. Um, the repurposing of it, I think, is fabulous. They're fun to do, it gives you lots of content ideas. There's like lots of reasons why property managers out there should do the podcast. But just that one thing I say like I said at the start, have that backlog of content ready, because that's going to be for me, I think, the biggest struggle.
Speaker 1:But I really love the idea of what you were saying, that even part of your service is actually even finding those guests and all of that. That's actually really, really awesome and that would probably be quite helpful for a lot of people just to pass it on to someone like yourself and have that, yeah, that accountability, I guess, to keep it moving in the direction so that you're actually getting a purpose out of it for the business. So really, really loved the conversation today. So thank you for your time. I'll make sure that those links are also in the show notes, so if anyone needs to just go to the show notes and grab them. They definitely download that downloadable, I think, will be incredibly helpful for the framework and guys. I know you might be listening to this and not watching this, but Tomas is very friendly.
Speaker 2:So please reach out to him. He looks very friendly.
Speaker 1:Anyway, if you ever get the chance to see the audio. So do reach out and have those conversations, ask any questions that maybe I've missed, and keep that conversation going. Tomas, thank you. Enjoy Vietnam for however long you're there. Are you there for a long time till you feel like moving on?
Speaker 2:Oh, I don't know, Ashley. I'm here now, that's all that matters. I live in the present.
Speaker 1:Oh I love that Amazing. Well, thank you for your time and we'll speak to you soon. Thank you, Ashley.
