5 Ways Property Managers can stand out in 2025

• Strategies for business owners in the property management sector to differentiate themselves in 2025.
• Importance of standing out in a saturated market.
• Rethinking traditional fee schedules to enhance value propositions.
• Utilizing less saturated social media platforms for marketing.
• Creating a webinar series to establish thought leadership.
• Collaborating with industry experts to enhance lead generation.
• Focusing on community impact and philanthropy to attract clients.
• Emphasizing innovative approaches over competing on quality or price.

This weeks sponsor is On Tap Plumbing & Gas - 24/7 Plumbing servicing all of Perth from Mandurah to Two Rocks.

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Chapters

• 0:29 Standing Out in 2025
• 10:37 Business Differentiation Strategies for Success

Transcript

Speaker 1: 0:29

Hello listeners, I am doing a podcast on my own today. I am going to talk about five tips on how not to blend in with a crowd in 2025. And the reason why this topic is something that is really interesting is because I find, when I'm mentoring business owners, that sometimes it's actually really hard to stand out in a crowd when we all sort of offer the same types of things, and I also find that the people that are getting the most business at the moment are the ones that are being different, not necessarily better. It's very hard to show how you are better when you haven't even started working with a client. So the first thing is standing out with some different bits and pieces so that you can stand out from the very start. So I've got five tips on how you can not blend in and I hope these are helpful. If you've got any feedback or you've got any questions on it, make sure that you send me through a message so I can help you with it. But the first one is first tip stand out with your fee schedule.

Speaker 1: 1:37

Now, what I find is that most property managers have a very simple standard fee schedule and there are different ways that you can stand out with them. The first thing is you can provide information on other services that you have. So, for example, provide information on other services that you have. So, for example, I would do annual investor audits, I would do monthly landlord training, things like that. That are additions that I can add onto the fee schedule. They don't have to have a price to them, they can just be included in the fee schedule as like a free service. But having something a little bit different like that is a great thing to do.

Speaker 1: 2:14

The second thing that I've done in my fee schedule before is I've been really curious as to whether I was potentially losing business because of fees. So what I did is I trialed a fee schedule where we had a price for a junior property manager and a price for a senior property manager, and that was quite interesting. To give you a bit of a summary on how that actually worked for me, I trialed it about six months ago and at the start I had a few people take us up on the junior fee schedule option, which was just slightly cheaper. But most recently I actually haven't had a lot of people take it up. Most people have gone for the senior package, which is super interesting. But the point of this discussion is to be curious, like try different things. So where clients are potentially getting two fee schedules or three fee schedules from clients, when they see mine and it has a different offering, which is a junior package or it has those extra addition like investor audits and training, it's just going to stand out that little bit more. So fee schedules are a great way to trial things, be curious. You don't have to commit to it. You can give it a go just for a few months, see if it works, if it doesn't revert back to your original way. But I think it's something to definitely don't be scared of trying and seeing how it works for you. So, first tip stand out with your fee schedule.

Speaker 1: 3:45

The second tip on how not to blend in with a crowd in 2025 is to use social media platforms that are not yet saturated. So if we look at the common social media platforms, we've got Facebook and Instagram. I would just say that they're sort of maybe the most popular two and what we find is that they're very saturated. So every property manager is on either one of those platforms and I just find it quite hard again to stand out and look a little bit different. So the social media platforms that I tend to use are LinkedIn and YouTube and WhatsApp, and I find that these are the least used by other property managers. Therefore, it's very easy to stand out there. So that is again about being different and not necessarily being better, but just standing out on a platform that is not utilized as much. So with LinkedIn, that's obviously getting a bit more popular, but YouTube is a great one. Making sure that I include the YouTube link on my email signature is the easiest way to grow that account, and then creating WhatsApp groups for my clients, which is really great. So I have a WhatsApp group just for people that are investing in Perth, and that is really good for marketing directly to those people as opposed to blanket campaigns on Facebook. So Using social media platforms that are not yet saturated is a really great way, and I would probably just pay a little bit of attention to that going into the new year.

Speaker 1: 5:23

My third tip on how not to blend in would be to create your own webinar series for your clients, so we can either get invited onto podcasts and onto interviews, or we can just create our own content and be the one that hosts these things. So I have done many a podcast and a guest and also creating webinars for my clients all over Australia. So I might do an investor audit I'm sorry, investor audit. I might do a webinar for investors in Melbourne and Queensland and getting them understanding different legislations in different areas, what the market's doing. So it's a really easy thing. You can team up with your colleagues and you can create webinars, you can create interviews, you can put them on your YouTube and just providing that extra education to your clients and to anyone that follows you as well. So don't wait to be invited as a guest onto some of these podcasts and videos. Just create them yourself and find people that are wanting to do that with you. So I think that it's just a really great way to really educate clients. We are definitely going through a current cycle of self-education when it comes to investors and it's just going to help you look like a leader in your community as well and also just provide you with extra content for your social. So it sort of all works really really well together.

Speaker 1: 6:58

Number four tip is collaborating with industry experts. So for me, that's been a real game changer with my lead generation. I have been partnering with local and national property managers that are experts in their area, collaborating with accountants and settlement agents and anyone that has something to do with investing. So running those joint events are really great and sharing content the partnerships really are going to make sure that you are attracting a broader audience, and I have found a massive difference when I've started collaborating with industry experts. So highly, highly recommend that you work as a team with some other people to really create again, educational content, but getting access to a broader audience as well. And my fifth tip on how not to blend in your current market is focusing or maybe not necessarily focusing considering the community impact that your business has and the philanthropic side of investing as well.

Speaker 1: 8:16

So I just find that clients at the moment really want to know who they're working with and that the business that they are doing business with has good values and does care about people. I know that just recently we did a campaign for our tenants for Christmas hampers where we emailed all our owners and asked if they'd like us to arrange a hamper for their tenant on their behalf and the feedback that came from that was huge and so many owners actually emailed to say thank you so much. It's really, really appreciative to be working with a company that arranges this and holds those values, so it actually was a really good exercise, definitely something that we'll be continuing to do every year, and people do just want to deal with good human beings, so show your clients how you do create an impact in the industry and how your business model supports that as well. So there are lots of different things that you can do. I mean, you can always support affordable housing initiatives like Arana House. You can potentially offer discounted services to charitable investors, which we've done. You can make sure that you highlight these efforts in your marketing to show clients that your business does have a heart and does have a purpose.

Speaker 1: 9:39

And just getting involved in different charities and foundations to support both your owners and your tenants is really important. I know something that I've just recently done and we have an upcoming podcast on this is making sure that on our breach notices that are going out and also on our email signature, we have a link for when Is the Door. So when Is the Door offers free financial counselling and support to people in need. So just little things like including that on your email signatures on your website and making sure that your tenants have that information before they find themselves in trouble is a really important thing. So for me, again, really easy to stand out as a property management business when people can see that you are doing the right thing in the industry as well.

Speaker 1: 10:37

So they are my five tips on how to not blend in in this market and, like I said at the start, it comes down to being different, or focusing on being different, not better, at the very start. When you've got the client, then you can show them how you were better, but in the very early stages of trying to get that business, that's what you really need to focus on. So I hope those five points of difference do help Something to think about for the year ahead. And if anyone wants to reach out to discuss any of those points or how they can do them in their business, please make sure you send me through a message on LinkedIn or Instagram or Facebook and I can chat further with you about it. Enjoy your day.