PM Collective - The ART of property management

The Most Effective Strategies for Building Video Confidence

August 07, 2023 Ashleigh Goodchild
PM Collective - The ART of property management
The Most Effective Strategies for Building Video Confidence
Show Notes Transcript Chapter Markers

Are you ready to conquer your camera fears and step up your video communication game? Join us this week as we sit down with Jen Trevorrow from Be the Confident You, a seasoned video coach who transforms small businesses into camera-ready powerhouses. Jen shares her fascinating journey from hairdresser and makeup artist to becoming a sought-after video coach, revealing the personal struggles she faced in her public speaking journey, and how she overcame them.

As we delve into the art of public speaking and presenting on camera, you'll discover the importance of authenticity, body language and the right voice in boosting your on-camera confidence. Jen shares insightful strategies to help you drop the pursuit of perfection and instead, embrace your true self on camera. Whether you're talking to the camera as if it were a friend or leveraging the power of behind-the-scenes content, learn how to make an emotional connection with your audience and leave a lasting impression. 

In the final phase of our enlightening conversation, we dish out useful tips and techniques to amplify your video communication skills. From battling self-criticism to cultivating a positive mindset, learn how to become a more confident speaker on camera. Jen also provides valuable insights on personal and team development through video, shedding light on overcoming nervousness, practicing self-compassion, and the crucial role of feedback. So, tune in and let's start transforming your video presence today!

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Speaker 1:

Welcome to the PM Collective, a dynamic hub designed to empower business owners, property managers and BDMs to excel in their careers Through access to intimate conversations, cutting edge of video training, mental health support and unparalleled motivation. Our community is the ultimate destination for individuals seeking to elevate their professional lives to new heights. So sit back, relax and enjoy our next conversation on our weekly podcast, the Art of Property Management. So today I am super excited to have Jen Trevorro from Be the Confident you joining us on today's podcast, jen welcome.

Speaker 2:

Thank you so much for having me here.

Speaker 1:

Now, I'm excited about this topic because it's one of my favourites and I feel like it is 100% one of the reasons why I have had really good lead generation and a really good BDM experience in real estate, and I think, even though a lot of people listening to this and most people are going to be sort of in the real estate industry, I think it's one of those skills that everybody should have, whether or not they're on video or whether they're just presenting in front of a client. So I want everyone that's listening today to see how it could be relevant to them, even if they don't want to get their face online which I still think they should but have a look at it also just from that confidence point of view with presenting and, like I said, whether that's presenting to the public online or whether that's presenting privately in someone else's home. So, jen, to start off, because I actually don't know much about you, can you please do an intro about sort of where you've been, where you are now and what you do for your clients?

Speaker 2:

Absolutely. Thank you so much. Well, yes, people want to do business with a real human being and they've got to be able to see the human being to be able to want to do business with them. I am now a video coach, but for many, many years, I was absolutely petrified of public speaking. I used to actually turn into quite an angry person leading up to it, which is not my natural character, but it would be all of this negative self-talk around. You know, you're going to make a fool of yourself. People are going to judge you. You're going to make a mistake. Who would want to listen to you? That really transformed who I was to not the person I wanted to be, and at the time, I was a hairdresser and makeup artist and I used to work on a lot of film and photography shoots, as well as a lot of weddings, and my favorite part about that was the transformation you could see and what I would find would be. Women especially would come in. They would go to have their photo taken and be like I hate having my photo taken, I hate being in front of the camera. And before I even knew what coaching was, I started to shift their focus onto who they would be able to help once they had had their photos taken, who they would be able to connect with once their videos were put out there.

Speaker 2:

And one of my hairdressing clients was actually a public speaking coach and I didn't understand what that was at the time. But she had a training day and I went to it and I walked in. Now, knowing what I know about group dynamics and presentation, I tried to hide in the group with where I was sitting because I was so nervous that she was going to get me up to speak at a public speaking training. Well, who would have thought that you might have to get up and speak? So I went to that and some really interesting things came out from that day for me, and one of those is public speaking is a learnt skill. Presentation skills are learnt skills. And the other thing was that negative self-talk that I was constantly putting myself down and it was really holding me back from stepping outside my comfort zone and sharing the knowledge that I did have to be able to share and it, like transformation, can happen in such a short amount of time with the right coaching and the right strategy. So I went on and did more training with her and it was a real stretch for me. I've got to say I was so stretched outside of my comfort zone that I literally cried through the full two days, and it was such a transformation for me afterwards that, within three months, became her lead coaching trainer and the emcee for a public speaking coach, which was an absolutely extraordinary transformation for myself. Now, looking back, I almost don't recognise how fast it happened, but speaking for a public speaking coach is on a whole new level of public speaking.

Speaker 2:

Soon after I'd already done my marketing diploma, I recognised there's a huge difference between presenting on stage and presenting on camera. The fear is often different, the hesitation and the strategy is completely different. So I started really looking at what is the difference is how can we make better levels of connection with presenting ourselves on camera? And then, in 2020, the world changed. 95% of my income has gone overnight and I sat down with a blank piece of paper and I'm like what are you good at? What are you passionate about? But most of all, what help do people need right now and I think you'll agree, there has never been a time like it. People were really craving trust and connection and, as business leaders, we needed to step up and do that, and the only way we could with through video. So relaunched my business and now I've had hundreds of people through my programs and it's absolutely amazing watching them all transform and start growing their business by showing the world who they really are.

Speaker 1:

And do you find that most clients are wanting the clients are the ones that are just wanting to show up online, or are they clients that want to show up, sort of in a bigger space, like on stage, like who's your target audience?

Speaker 2:

Definitely work with both. I've got a lot of clients that we strategize their plans for getting out there and being on stage. The majority, though, are more your smaller businesses that may have just a small team, and they're wanting to be able to even bring the team on board to be able to showcase what makes them different and unique. When we're very clear around the problems that people have and how we solve those problems, and we can communicate that in a really clear and concise way, we start reducing assumptions and we start showing our uniqueness, which is what makes us really attractive.

Speaker 1:

Oh, 100%. And I spend double in this a lot, just on a very personal level with other colleagues, and one of the things that I say all the time and I would be interested in your thoughts on this as well but I always say to them show up online the way that you would show up to your clients. So I feel that some people feel the need, with video, that their hair and their makeup and all of that needs to be perfect. And don't get me wrong, I think that if you were doing a professional video for a house or for a landing page, sure, there's a next level of professionalism that you need to have but when you're doing your videos just for clients on your LinkedIn, facebook, instagram, I would think that, without making yourself look like a homeless person, you know, as I think we're looking at it in too much detail, I think it's really, really simple. So I mean, like, what would be your comment to those people that always felt the need to show up looking absolutely perfect in their own eyes on socials?

Speaker 2:

We need to let go of perfectionism. You know people actually don't want perfection. They really want a real human being and I've stumbled on my words already today and I'm OK with that because I'm a real human being and you do not have to have your full face and makeup on your hair, all done on special. It's about showing you and that's the most important thing. So if you go to work and you don't get full corporate dressed up, why would you then have to do that in video? If you go to work and you don't have makeup on, I've literally gotten out of an emergency room in the morning after spending a night in hospital and it was like this message came to me and I'm like I don't care what I look like right now, because it's not about me, it's about the message and who the message could help. So it's shifting the focus of the you, because it's not about you, it's about the people that have got problems that you can solve and if you can solve the problems, they don't care if your hair is messy.

Speaker 2:

And if I can mention as well, I see a lot of people making the mistake of apologizing when they're on camera and there's three different ways that we can apologise. Firstly, there's actually saying I'm sorry, my hair is a mess, I'm sorry, I'm sorry, and it's like it really downplays the message that we can share. But also we can do it with our body or our physiology, so it could be like rubbing our hands together or standing really small can be apologising. And then our voice. Our voice is 38% of how we communicate, and you can apologise by going up at the end of every centre putting a question at the end of every centre. So stop apologising, stop waiting to be perfect because there's no such thing and just show the world who you are.

Speaker 1:

And I think as well. We forget that the person on the other end listening to our message they actually don't know whether we have got 10 years experience, 10 minutes experience. They don't know how we're feeling deep in the core, like you are the one that's you know, you're the one that's feeling it, but I can, I don't think anyone see or hopefully no one sees that. And, like you said, the more that you do it, the easier it becomes and probably the less you give a shit as well about, like, all those little tiny perfectionist things as well. And it's it's like it's one of those things that I get quite frustrated because I just say just do it. Like what's wrong with you, just do it.

Speaker 1:

But some people physically can't like, physically can't Like. So what would be a baby step? Apart from me just saying, just do it for God's sake, what would be a baby step? Someone who maybe has the mentality of I do want to do it, but I just I just don't know how to start it Like, yeah, what little baby step could they do to then build on and get a little bit more confident?

Speaker 2:

What I find, ashley, is so many people they know they need to be doing it, but the thought of doing it makes them nervous, overwhelmed, so they keep putting it off and we do make it a lot bigger and more complicated that it needs to be. I just finished running another three day video confidence challenge where we actually break it down to the bite size pieces, and it is a learnt skill. There's lots of strategies that you can do. There's lots of different ways that you can build up your confidence and we do it in these bite size pieces and layer it in, and layer it in, and the feedback I got from quite a few people who did the last challenge was you simplified it because we do we over complicate things in our own mind.

Speaker 2:

A great one, to start with, is just a simple video introducing yourself and talking about why you do what you do, just talking to the camera and, like I, teach a lot around making that connection with the actual lens of the camera. But even, if you like, imagine that your best friend is sitting in the lens of the camera and you're just talking to your best friend. I think the biggest compliment you can get from being in front of the camera is when someone meets you for the first time in person, they go, wow, you are exactly the same person as you are on camera, and I think that's a huge compliment that we should all be aiming for.

Speaker 1:

And as well, they also reflect on the videos that they're absorbing on Instagram and actually really dissect what you're watching, and you will see that those people are also quite simple with their appearance and we're drawn to those ones. I know that for me, anything scripted I tend to like overlook and I'm attracted to those real videos and the real content where it might really feel a little bit like on a personal level if it makes sense. But I connect with those people, that this one who does it really well. She is on TikTok and her name is Maddie and she's like a handyman. She has a handyman business and her videos are just like basic behind the scenes and I always, out of all the tradies, she's the one I remember because I just see her in her real environment and I think people reflect on what they're absorbing and what they're attracted to.

Speaker 1:

I think that they will soon see that it is the raw video. Is there a time like? I know that I touched on it, but I feel like a strategy for me would be mixing in my video content. So I absolutely love the raw basic stuff. I love having a little bit of professional stuff here and there and then I like having a bit of a mix, where it maybe it's raw video but I've had someone tweak it so it looks a little bit more professional, but not formal. Is there any rule that you would follow with how, like, mixing it, or should I be not mixing it? And, yeah, maybe different platforms, that you should consider something a little bit more professional.

Speaker 2:

Great question, ashley, and yes, yes, yes, yes, yes, we should be mixing it up and I do a lot of testing and checking of what's working at the time because it is such a fast moving space the social media space but it's about definitely mixing it up, having a strategy. We're about to launch a training specifically for reels and part of that is you're going to learn 10 different types of real that you can create very simply, and I know for myself I'll be real. I have put hours into one 30 second video before and it's completely not landed. And then I've done it behind the scenes, where I'm usually record myself when I'm doing any sort of training. So if I'm with clients, I will often record a little bit of it, so we can't see my screen, but it's giving people a sense of what it's like when you work with me, and people love that.

Speaker 2:

Because we do. We create assumptions around what we think someone's going to share with us. We've got to remove that. So behind the scenes are really important. There are a lot of different types of videos you can be doing now. You could even to get started and this is something that we do as well is you could just build yourself talking to somebody, turn the volume off so you're not even talking to camera, and then just have text coming up Like you don't even have to talk to camera to get yourself used to seeing yourself on camera.

Speaker 1:

That's a really good reminder for people and I think that we all have our own demons when it comes to what it is. So some people it might be I don't like listening to my voice. Some might be I don't like watching myself, and I think that, whatever it might be, like you said, I love that idea of the video with the text overlay and the video being muted and there's also potentially, if you're worried about your face, is even like practicing with a walkthrough video where you've got your voice over and but just because there's a lot of things isn't there to video, it's not only showing up, but there's also like a little bit of the editing and things like that. So, just getting comfortable with the whole video, definitely considering those options so that you're still providing the content and yet not necessarily your face your face in it. I think that that's a good one, good one to practice it and there's no excuses, like everyone can do that.

Speaker 2:

Absolutely, but I can actually. Can I add something about the way we see ourselves and also the way we hear ourselves? I've got and if you want to check out on my Instagram at GenT underscore video coach. I hope it's all right for me to say that, but if you check that out, I did a reel a few months ago around why we sound so differently compared to how we hear ourselves, and it's got to do a lot with a lot of science behind it. But if we're thinking about it, we're projecting our voice out. We're hearing the vibration that's going between our skulls and our ears, so we're hearing ourselves a lot differently. Now, when we're recording ourselves, depending on the quality of the microphone, the NBN and the microphone will change our voice slightly. So the way that we hear ourselves on camera isn't the way that we actually sound. But once again, it's not about us. It's about us providing value to the people who are watching, whether it's to entertain, to educate, to demonstrate Like there's where it's not about us. I can't say that enough.

Speaker 2:

And then again, with our faith, I remember back when I started, like I'm talking before. I was a mum and my child nearly eight. I started doing some videos and I was doing a lot of tutorials and my mum rang me and she goes I don't recognize the person that you are when you're on video. And I just took a step back. I didn't ask any more questions but I was like, okay, maybe she's seeing me as a woman now rather than a little girl, or maybe I'm doing something that isn't natural, like maybe I'm holding myself differently. And what I noticed was one part of my mouth doesn't move the same as the other part, and I often will talk about this in training when people have got that barrier that I don't like the way I look. There are some tricks you can do with the camera to make yourself look more flattering. If you want to know any of them, let me know.

Speaker 2:

But with that we don't stand in front of a mirror and have conversations with ourselves. We don't watch ourselves, and I had never noticed that one side of my face actually fits a centimeter lower than the other side of my face and my lip doesn't activate. So I went and spoke to a cosmetic surgeon around. Why is this happening? When I speak? We all age at different places, so one side of my face is at each part of them than the other, and I don't see that as a negative about myself. That's one of my unique quirks, that's one of my uniquenesses and it's what makes me me. But if I had said do you notice anything funny about my face, ashley, you wouldn't have picked up on that. But now I've mentioned that, you can probably see it Well no, I'm still con and I'm staring at you.

Speaker 1:

I still can't work out what you're talking about. Yeah, so this side.

Speaker 2:

When I talk, this side of my mouth doesn't talk the same as the other side.

Speaker 1:

Oh, I also got to speak on.

Speaker 2:

So, yeah, but that's one of those things that it's about. We're showing the real art. Our uniqueness is our uniqueness, and it's something that should be celebrated, not hidden.

Speaker 1:

Well, I cannot see any difference and even though I'm looking really hard to try and work it out now, I would not have any idea. Which just goes to show you. You know, like I I mean, even if you did, I wouldn't have even blinked an eye. I mean I couldn't have cared with the whole half of your face was paralyzed because I'm loving what you're talking about and all of that. So for me, like, while someone could feel self-conscious about that, me as a listener, I absolutely couldn't kill us.

Speaker 1:

That's not what's exactly. That's not why I'm watching and listening to you. You know what I mean? I'm listening to your content. So that's, yeah, a good, a good example of things, and I think, yeah, we do overanalyze it so much, but at the end of the day, so we look the way we look, we sound the way we sound when we go out to a client. That's our voice, Like why worry about the way your voice sounds? Because that's the voice. You don't apologize when you're going to calls, to the checkout and talk to the customer service person, exactly.

Speaker 2:

Exactly.

Speaker 1:

There's only once, like I actually was doing some video, probably about a month ago, and I the only time and very rarely do I have this thought. But I did look at the video and I immediately messaged the lady that does my Botox and I said do you have any appointments this afternoon? Because I've noticed that I need. You know, I've only have it maybe every 12 months, not often, but it was. But yeah, that time I was like, yeah, no, I think I need it.

Speaker 1:

However, I didn't normally see that when I looked in the mirror each morning, but I did notice it in video and so I got that done. So I feel better now, but it's, but at the end of the day, like I said, you sound the way you sound, you look the way you look. If you have got a droop on one side of your face, you've got a droop. If you've got, like you know, one of my eyes drops a little bit, it's just the way that it is and I guess that, yeah, it's, I know one's ever mentioned it and they're all sort of deeply our personal things that we worry about and not for anyone else.

Speaker 2:

I think that we're so self critical but people aren't judging us to the depth, that we think that we're being judged. All they care about is themselves. And one of the big things I do is and this was a huge shift for me and I couldn't do what I do now without having this shift, and I do this with every single one of my clients is what did you do well? Instead of looking for the flaws or the stumbles or the mistakes, look at it and go. What did I do well? Because if we're looking for negativity, we're going to find negativity. If we're looking for what we did well, how much more encouraged are we going to feel?

Speaker 1:

Yeah, yeah, 100% the the I just thought of. Another idea as well that I mentioned to some people is that, if they are also just trying to do that soft intro into video, another idea would be to potentially do an interview style with someone like me doing it with you, or with, like a property manager doing it with a finance broker, so that you are on video and you are having those interactions and recorder and you could use that content as well, which sometimes makes people feel a little bit better, doesn't it, when they've got someone that they're interviewing or side by side, that they can then put that on social media, because we somehow feel that we're being deflected because there's someone else in the picture. So that could be another idea to soft soft launch your video.

Speaker 2:

Yeah, we do teach interview skills. They interviews are so underutilized and everyone should be doing interviews because, if you think about it, if you're doing it with a broker or someone from insurance or whoever is someone that you do business with, then you're opening yourself up to their clients and it becomes a collaboration then, which social media loves Definitely. Having a conversation with someone can be a much easier step into speaking to camera. Yeah, yeah 100%.

Speaker 1:

I wanted to just quickly touch on a little pet hate that I see and I don't know if you have any other pet hates, but when people get on the video on Instagram and say, hey guys, I'm just jumping on that classic, like that's one of my pet hates, I'm not going to say that I've never done it. I may have done it, but I will tell you right now I'm very conscious not to do that at the start. Are you still seeing that kind of big people?

Speaker 2:

Yes, yes, yes, yes. Do you know what? If you've got a private Facebook group and these people already know, like and trust you, every now and then I will start with a warm How's everyone going? I get started as soon as I start. That's another thing. I see a lot of people that go. I'm just going to wait a few minutes.

Speaker 2:

I'm just going to wait. 95% of people watch the replay. Don't wait to get started, just start, but start with a hook. What's going to make me want to watch? Because we're all busy? The attention span. You used to have three seconds to grab someone's attention. Because of short form video content being so heavily consumed, it's 1.7 seconds. You need to be in the emotional state that you want your audience to feel and you need to grab them from the very beginning.

Speaker 2:

Do you want me to give you a little strategy that could get you up to 98% more engagement? All right, how many times have I said this, ashley? Our videos are not about us Lots. It's been studied over 30,000 YouTube videos. If you say you in the first sentence that we're talking about our ideal client, you get a 68% more views. If you say you and a variation of you twice in the first sentence, you get up to 98% more engagement. Wow, so it could be a statement like are you or do you know someone with an investment property that isn't getting the return that they should be in the current market? So making it about them? Yeah, but think about what is a pain point that your ideal client is having right now that you can solve, but start with a statement that's going to grab them in. So that's not the only way to start your videos, and I do not recommend starting every video with a use statement. But as soon as you do that, it's making it about them.

Speaker 1:

I like that. I always use well, I always try to use that you as well as me. Instead of, yeah, do any of you or you know what I mean Like more, just try and think of how I used to do it, because I do have to try and concentrate on that personal focus, but I didn't know the relevance of that in the start and how that can definitely create a better hook, because I think that's one thing I'm not very good at. I just sort of just get on, and I'm not a perfectionist, so I'm like the worst, so I don't actually really care, but I feel like that my next step would probably be that whole tweaking strategy etc. So that's a really, really good tip and I don't think people realise that they're actually doing it.

Speaker 1:

I have got a couple of friends that are in just a very private messenger group who are struggling with video and I started saying to them listen, you've got to do it like you're a startup, You've got to get your content out there. And I have said just post your video in this private group for me. I'll have a look at it and I'll give you not that I'm a video coach like you or anything like that, but I can definitely give them some pointers and when we just changed that first sentence it made the world of difference and quite often, like I mean, I feel like that's the most important part of the entire video you do. It's just that little start. The rest is fine.

Speaker 2:

Yeah, you're so right. One of my very first one-on-one coaching clients, she was a mediator for divorce and she came to me and she said I'm doing all of these videos, I'm not getting any interaction. And she was starting them with are you going through a nasty divorce? And you thought of, if you look at it from a study of consequent point of view, how many people are going to say yes? How many people are going to say no? So we softened it and broadened it, so we bought in more people and it was instead of starting with are you going through a Nazi divorce? Yes, it's a youth statement, but we went are you or someone you know going through a separation? How many more people are going to say yes to that than are you directly going through a Nazi divorce? And her views increased so dramatically she was able to get more clients Amazing.

Speaker 1:

And that's a, to finish off, a classic example of why people need video coaches to find out all these little things that you don't realize go into the behind the scenes with video options. So I think that every single person, whether you are someone that does regular video content or whether you just need to do your first video, I think there's a benefit in having a video coach to learn those tricks. And I know that I first had a video coach probably in 2020, so about three years ago and I like to do non real estate training. So when I, each year, I sort of pick a coach of some sort, and I would have to say that for me, a video coach has probably been the most influential when it comes to my brand and how I use it, and I feel as well like it is the best investment from a money point of view, because, if you think about it, if you were to pay a videographer every month to create a market update video, it would cost you so much, and this stuff you can do on your own. You just need a little bit of tweaking with a coach like and it's just such an important skill that you can bring through into your personal life, your professional life. You can help encourage your team. You know your team and colleagues. Like there's just it's such a big, such a big important part of our job roles and, yeah, the investment of it is 100% the best coaching that I've done to help elevate my personal brand.

Speaker 1:

So, if someone wants to get started with a video coach, what sort of options do they have? Like, I heard you mentioned something about challenges and of course we've got one-on-one group, but what would it look like? And, of course, if you can, just let us know your details of how they get in touch with you as well. But, yeah, just what options are there available?

Speaker 2:

For me personally. I love instructor let because that's where the amazing, amazing conversations happen. So I don't do a lot of prerecorded trainings. I've got one there. That's five strategies to reduce nerves. That's free if anyone wants that. But I run a challenge four times a year. It's a free challenge and it runs for three days. We've just had it, but if anyone wants to see the recordings from that, please let me know. But that's a really great starter. The group program is a membership very, very, very low investment like really low investment but it's amazing the opportunities that come from that and it still blows my mind.

Speaker 2:

I've took a client that did training with me three years and that go and they're still using the same strategies and the same techniques. Because, yes, what we do may change a little bit regarding trends and what's available to us right now, but once you've got the skills, you've got the skills. They're a life skill and it's amazing. Like one of my clients, she's now running her own investor evening. She's a property manager and she runs her own investor evening and collaborates with other people and the last one they had we were blown away by the numbers. So it's not an endless thing. I love working with people one-on-one who are really wanting to make a difference and they're really wanting to get deep into strategy. But the way I work, ashley, is I don't just recommend what the going thing is. It's always about what the potential client wants and how we're gonna get them there in the best way. So I always do a 30-minute strategy session where we can look at where you are, what the obstacles are and what is the best avenue to get you to your dream result.

Speaker 1:

Yeah, and that's really great because I think everyone has their own obstacles and some might be, like I said, showing up visually, some might be happy to get on camera, but they just have no idea what to talk about. So you've got that content side of things. So everyone has different pain points, so it definitely has to be a very individual thing and I've found that there is some great options. So the best way to get a hold of you where should people be looking?

Speaker 2:

Just jump onto Instagram. You're gonna be doing your videos on Instagram, so may as well jump on there. Just Gen T underscore video coach and I'd love for you to send me a DM. Connect with me If I can. Actually, am I allowed to give everyone who's listening a gift? Absolutely. We've created a Google doc that has got 50 hooks on it and helps you plan out your video content. If anyone wants that, send me a DM. More than happy to share that with you, because a lot of people get stuck on the hook, but there are so many different options and it'll help you come up with 50 different pieces of content that you can share.

Speaker 1:

I will be doing that because I need a little boost when it comes to those hooks, because that is the one thing that I'm failing with. So I'll send you a DM and get on that as well. Gen, thank you for your time. I really appreciate it and I hope that people listening can see the importance of video in their life, whether it's for themselves or their team. So please get in touch with Gen and start getting more confident doing a video. Gen, thank you so much. I appreciate your time. Thanks for having me.

Speaker 2:

So long you.

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