From 216 to 1100 Properties: How Automation Transformed Rent Choice

In this episode of the PM Collective podcast, Clare Christiansen from Rent choice joins us. She is the General Manager of Rent Choice and a counselor for the Real Estate Institute of Western Australia. Clare received the 2013 REIWA.com Exceptional Service Award and was on the top-five shortlist in 2014, 2015, and 2016. In 2015, she was a national finalist for the Leading Property Managers of Australia Awards – Excellence in Business Development and a national finalist for the Real Estate Business Awards – Business Development Manager of the Year 2015 and 2016. In today's conversation, Clare discusses the automation she has used in her enterprises, stating how she has updated processes to align with the workforce and concerning significant clientele.

[00:59] Background - Clare introduces herself briefly, highlighting her real estate journey.

[03:15] Rent Choice - Clare describes what drove her to purchase her own agency, "Rent Choice," of 216 properties at the time and how she grew it from there.

[08:88] Expansion – Clare further outlines her firm's growth by emphasizing the value of her staff as a crucial success factor.

[13:48] The Team – Clare illustrates how her firm operates while stressing the flexibility she maintains within her workforce. 

[17:32] Technology – Clare describes how they use technology to improve the effectiveness and efficiency of their business operations. 

[22:22] Automation – Clare provides an example of internal automation she has implemented. 

[28:31] VA vs. Automation – Clare discusses her thoughts on virtual assistants against automation while adding how she employs VAs in her firm. 

[31:38] Why – Clare explains why she has chosen to implement automated business procedures.

Resources:

Connect with Clare:

LinkedIn: linkedin.com/in/propertymanagementspecialistperth/?originalSubdomain=au

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