PM Collective - The ART of Property Management

Marketing for BDM's, What is Working and New Trends to Consider

Ashleigh Goodchild

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0:00 | 46:12

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Liana Fillipone, The Property Project's New Business/Department Manager, is featured in today's edition of PM Collective. Throughout today's conversation, Liana shares her views and experiences on various customer engagement mechanisms and platforms.

[00:22] Liana's Journey – Liana explains how she entered the property management sector and describes her work to date.

[09.27] Cold calling – Liana shares her perspective on cold calling. In addition, we address the importance of AI from a sales standpoint. 

[16:31] More Ways - We talk about the effectiveness of letterbox flyers and door-knocking in reaching out to people.

[22:02] Social Media Presence – Liana discusses the social media platforms she utilizes more for her work, and we discuss how social media may be used to interact with people more frequently. 

[37:48] Marketing Methods – We delve further into a variety of other marketing techniques and discuss their efficacy.

Resources:

Connect with Liana:

Instagram: instagram.com/liana_filippone/?hl=en

LinkedIn: linkedin.com/in/liana-filippone-397802125/?originalSubdomain=au

This podcast is sponsored by MyConnect.

Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support.

Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit.

www.myconnect.com.au

This podcast is sponsored by Property Insurance Plus.


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