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PM Collective - The ART of Property Management

The Art of Property Management is where the real conversations happen. The ones about leading without enough support, building portfolios and careers, and staying relevant in an industry that doesn't slow down for anyone.

Each episode, Ashleigh Goodchild brings her 25+ years of on-the-ground experience and some of the sharpest minds in the industry to talk about what it actually takes to build a property management business that lasts. The challenges, the director dynamics, the moments that nearly broke you, and the ones that changed everything.

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www.pmcollective.com.au

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PM Collective - The ART of Property Management

Marketing for BDM's, What is Working and New Trends to Consider

June 13, 2022 • Ashleigh Goodchild

0:00 | 46:20

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Liana Fillipone, The Property Project's New Business/Department Manager, is featured in today's edition of PM Collective. Throughout today's conversation, Liana shares her views and experiences on various customer engagement mechanisms and platforms.

[00:22] Liana's Journey – Liana explains how she entered the property management sector and describes her work to date.

[09.27] Cold calling – Liana shares her perspective on cold calling. In addition, we address the importance of AI from a sales standpoint.

[16:31] More Ways - We talk about the effectiveness of letterbox flyers and door-knocking in reaching out to people.

[22:02] Social Media Presence – Liana discusses the social media platforms she utilizes more for her work, and we discuss how social media may be used to interact with people more frequently.

[37:48] Marketing Methods – We delve further into a variety of other marketing techniques and discuss their efficacy.

Resources:

Connect with Liana:

Instagram: instagram.com/liana_filippone/?hl=en

LinkedIn: linkedin.com/in/liana-filippone-397802125/?originalSubdomain=au

This podcast is kindly sponsored by The Associates Co.

The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+

Head over to www.theassociatesco.com

This podcast is kindly sponsored by Longreach

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