PM Collective - The ART of property management
The ART of property management with Ashleigh Goodchild is a leading platform supporting collaboration not competition through an online community and events throughout the year with one purpose: to create happier property managers. She creates connections for property managers looking to create momentum in their careers and personal life. Join Ashleigh and her guests as they discuss challenges, struggles, mental health, mindset and give advice to property managers and anyone in the industry. To get the support in your property management career, join our PM Collective Facebook and Instagram community.
PM Collective - The ART of property management
Marketing for BDM's, What is Working and New Trends to Consider
Liana Fillipone, The Property Project's New Business/Department Manager, is featured in today's edition of PM Collective. Throughout today's conversation, Liana shares her views and experiences on various customer engagement mechanisms and platforms.
[00:22] Liana's Journey – Liana explains how she entered the property management sector and describes her work to date.
[09.27] Cold calling – Liana shares her perspective on cold calling. In addition, we address the importance of AI from a sales standpoint.
[16:31] More Ways - We talk about the effectiveness of letterbox flyers and door-knocking in reaching out to people.
[22:02] Social Media Presence – Liana discusses the social media platforms she utilizes more for her work, and we discuss how social media may be used to interact with people more frequently.
[37:48] Marketing Methods – We delve further into a variety of other marketing techniques and discuss their efficacy.
Resources:
Connect with Liana:
Instagram: instagram.com/liana_filippone/?hl=en
LinkedIn: linkedin.com/in/liana-filippone-397802125/?originalSubdomain=au
PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE
We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.
This podcast is sponsored by Property Insurance Plus.
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