PM Collective - The ART of Property Management

How to Talk to Investors: Positive Language, Surveys & Client Confidence

• Ashleigh Goodchild

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 34:15

Send us Fan Mail

Are you a property manager — or a business owner and investor? The words you choose shape how landlords, investors, and your market see your property management business, and most of us are underselling ourselves.

In this episode, we unpack:

  • Why "I'm a property manager" undersells you, and what to say instead
  • Job titles that elevate your team ("Senior Property Manager," "Administrative Manager") — and the ones that make us cringe
  • How we surveyed our clients after the federal budget, and why nearly 70% of investors weren't concerned despite the doom-and-gloom headlines
  • What to say when a landlord is thinking of selling their investment property
  • Why "adjusting the rent" beats "dropping the rent" — and other positive language scripts that build trust
  • How to turn your own portfolio data into a local benchmarking report the media can't compete with

Whether you run a property management business in Australia or anywhere in the world, this one will change how you introduce yourself at your next networking event.

Guest: Anita Walker from Pearl Property in Western Australia

This podcast is kindly sponsored by Longreach

This podcast is sponsored by West Oz Trades.

West Oz Trades are the team to service and install your air conditioning systems in Perth Western Australia. WestOz Trades Air Conditioning Services | Perth, Western Australia

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.

Property Management Growth with DoorGrow Artwork

Property Management Growth with DoorGrow

DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
The Informed Investor Artwork

The Informed Investor

Property Managers around Australia